In this article we will discuss the importance of high quality e-Commerce photography. We hope this will provide valuable information to our readers for the traits that define great e-commerce photography and how it improves sales, elevates brands and drives online marketing.
We can break this down in 3 ways. Firstly the growth in online demand, secondly the customer experience and thirdly - brand representation & loyalty with reduced returns of product.
It is clear to everyone that over the past few years the “high street” has seen a steep decline in storefront presence. There are several factors that have contributed to this situation. Many brands have not kept up with relevant shopping trends and have suffered badly due to lack of foresight and underinvestment in alternative retail experiences. Coupled with the boom in retail in the late 21st century the larger brands who came to dominate the storefront market share have since left gaping holes in the continuity of retail space in shopping malls and high streets.
Local and regional councils are now left with hard choices as to what to do with such large spaces often now deemed as white elephants and relics from a bygone golden age of American mall style shopping. This is not necessarily all bad as change drives innovation. We are now beginning to see these spaces being used for pop-up stores and other grass roots local showcase experiences. This however is cold comfort for heavily invested global retailers who have had to cease trading due to lack of footfall in the perfect storm of a decline in economic activity and the Covid-19 pandemic. Those retail groups who have fared best had a long view of the way consumers were already shifting their shopping habits more online only to see this grow exponentially during the Covid lockdowns.
e-Commerce photography used to be a byword for the lowest denominator in representing any fashion brand’s output. The focus was always BIG campaign shoot with BIG London fashion photographer name and would cost BIG money. Marketing photography would come a close second with huge levels of digital content being generated. The advent of social media and the subsequent generational growth bringing new spending power up through the ranks has meant that e-Commerce fashion photography is now crucial to any brand’s engagement with its audience. Within this sphere there are of course many levels of quality - some brands clearly prefer the lower cost ecommerce option of high output content production that isn’t colour matched in post production. Mid range imagery shows an attempt to produce something slightly better than this but struggles to keep up with volume.
It is clear that fashion brands utilising the very best in eCommerce product photography, e-Commerce packshot photography and eCommerce fashion photography are coming out on top in all sectors. Generating poor content on the basis of budget constraints has been widely proven to be a false economy in the eCommerce sphere.
The quality of product photography plays a critical role in your ability to drive sales and boost conversion rates. This is because visual assets are the first thing that most customers see when they land on your eCommerce site, and they have to be high quality because they will also be used as part of advertising campaigns, in emails, and elsewhere online. When you invest in high-quality product photography for your online store, you’re investing in an improved user experience with lower bounce rates, higher sales and increased customer loyalty.
At Little Red Panda we believe strongly in ensuring the best quality possible is achieved with our e-Commerce fashion photography. Whether it is on model fashion photography or on model fashion video, apparel eCommerce photography, accessories photography or footwear photography we always aim to keep the standard raised for our clients. We have invested heavily in our full time inhouse photography team and retouch team. Our full time production team takes the time to understand each of our clients exacting requirements and our stock team takes the utmost care with our clients product.
In short, eCommerce product photography is one of the most important aspects of an eCommerce fashion website. At Little Red Panda, we take pride in our eCommerce fashion photography and video and have mastered the art of creating content that is not only stunning but also drives online sales. It’s really that simple so why not give us a try when looking for your next ecommerce fashion studio in London.
We partner with a diverse range of iconic, high-end fashion and forward-thinking brands, to deliver multichannel commercial content that is always ahead of the curve.
Our expertise extends beyond product photography, lookbooks, still life, campaign imagery and video content. Learn more about us or talk to us how we can help.
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