October’s Very Own is a global lifestyle and apparel brand. It was co-founded by Drake, Noah '40' Shebib, and Oliver El-Khatib in Toronto, Canada in 2008. OVO apparel blends hip hop culture and its Canadian origins to create a globally recognised product representative of a lifestyle. LRP were pleased to take on the challenge and responsibility of shooting their e-commerce digital content.
October’s Very Own is a global lifestyle and apparel brand. It was co-founded by Drake, Noah '40' Shebib, and Oliver El-Khatib in Toronto, Canada in 2008. OVO apparel blends hip hop culture and its Canadian origins to create a globally recognised product representative of a lifestyle. LRP were pleased to take on the challenge and responsibility of shooting their e-commerce digital content.