In an era where online shopping dominates, e-commerce video production has emerged as an indispensable tool for fashion brands to captivate audiences and elevate their marketing efforts. Video content does more than show products - it builds emotional connections and grabs the attention of potential customers. It also provides a rich, immersive experience that still images cannot match.
Video content is transforming how customers shop online, especially in the fashion industry. With the rise of digital platforms, brands must go beyond traditional product images to stand out. Videos provide a depth that allows customers to truly connect with the product—showing how fabrics flow, how garments fit, and how accessories catch the light. This visual storytelling is critical for engaging a target audience and influencing their purchasing decisions.
At LRP, we specialise in video content for fashion brands that brings your brand’s story to life, whether through on-model videos, product function explainers, or 360 product videos.
In fashion e-commerce, storytelling in e-commerce is the bridge between a brand’s identity and its audience’s emotions. Video enables brands to form genuine connections, transforming the online shopping experience from transactional to aspirational. A compelling narrative can turn viewers into loyal customers.
For Aspinal of London, we crafted on-model jewellery videos that brought their collection to life. From the delicate shimmer of a necklace to the sparkle of a ring, every frame reflected Aspinal’s timeless elegance. By focusing on movement and detail, we demonstrated how jewellery can evoke emotion and highlight craftsmanship.
Our partnership with Farah goes beyond standard product videos. We produce a seamless blend of video and photography that resonates across all their digital touchpoints. From showcasing textures and fits to producing engaging short-form video content for platforms like Instagram, our work helps Farah maintain its contemporary appeal.
Interactive formats like 360 product videos are redefining how customers engage with e-commerce. These videos provide a fully immersive experience, allowing shoppers to explore every angle of a product, mimicking the tactile experience of in-store browsing.
For luxury footwear brand Le Monde Beryl, we produced 360-degree videos that highlighted the precision and craftsmanship behind their designs. We gave customers a close look at every curve and seam. This improved the online shopping experience and built trust in the product's quality. Studies by Think with Google show that 360-degree videos are 41% more likely to engage viewers than standard formats, making them a game-changer for online retail.
For products that combine new ideas with skilled work, product function explainer videos are effective. They highlight the unique features of these products. These videos allow brands to communicate the practical value of their products while maintaining a premium feel. By addressing specific pain points and showcasing product or service benefits, they bridge the gap between functionality and desirability.
While working with Métier London, we aimed to create Product function videos. These videos highlighted the practicality and elegance of their luxury accessories. We showed how their well-designed enclosures and travel bags work in daily situations. This brought their tagline of "practical luxury" to life. These videos not only highlighted the quality craftsmanship but also illustrated the brand's commitment to merging aesthetics with functionality.
Consistency is essential for building trust and recognition in e-commerce. At LRP, we take an integrated approach to creating videos and photography, ensuring harmony between every visual asset. A cohesive strategy means that whether a customer views your video ad or product stills, they encounter the same premium narrative.
For example: Aspinal of London maintains elegance across their jewellery videos and product stills. Farah achieves consistency with dynamic on-model videos that align with their e-commerce photography style.
This unified approach not only strengthens a brand’s identity but also ensures a smoother customer journey, where every touchpoint reflects the same quality and vision.
As the digital landscape evolves, brands are adopting innovative approaches to video content:
The fashion industry relies heavily on visuals. Fashion videography is now the best way to show products in our digital world. Video content changes how customers view and interact with fashion brands. This includes jewellery videos, 360 product showcases, and product function explainers. Each type of video offers a unique way to connect with the audience.
At LRP, we’re committed to helping brands leverage the power of video to elevate their e-commerce presence. Our expertise in e-commerce video production and integrated strategies ensures that every project creates impact.
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We partner with a diverse range of iconic, high-end fashion and forward-thinking brands, to deliver multichannel commercial content that is always ahead of the curve.
Our expertise extends beyond product photography, lookbooks, still life, campaign imagery and video content. Learn more about us or talk to us how we can help.
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